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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

S o, rather than directing your audience to your general website, you can direct them to a personalized landing page designed with a particular goal or audience in mind. Instapage offers a huge variety of integrations for email marketing campaigns, CRMs, and analytics. Mailerlite is predominantly an email marketing software.