Auto Responder Lead Nurturing Lead Scoring Sales Qualified Leads Case Studies 
Industrial Marketing Today
JUNE 22, 2011
I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. However, I do have a problem with classifying these new subscribers as leads. One example would be inviting them to a webinar.
TrustRadius Marketing
NOVEMBER 14, 2019
Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.
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