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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Lead Management Features.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. Solution: Nurture Your Leads.