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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Lead Management Features.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. For instance, you can do A/B testing of the landing pages you're promoting in your emails. Solution: Nurture Your Leads.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.