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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. Consider opt-in, unsubscribe, and bounce processing.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Solution: Integrate Your Data Systems. In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. Solution: Practice Good Email Hygiene.