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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. What is marketing automation? Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising.