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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. Solution: Nurture Your Leads.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

From idea to revenue generation, to profitability to exit… he is able to manage all aspects of consumer or enterprise service or product business. We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. So you’re right.