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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

JULY 22, 2014

You should start off with CPC. Since these are lead generation ads, you would choose website conversions as goal. However, if you are running your right column ads, then always go for CPC, not CPM. Can I draw a direct co-relation between lead generation and revenue? Question 1. This should be the case for newsfeed ads.

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Webinar Metrics Lead Generation Social Media Generation 52
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