article thumbnail

Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

You should start off with CPC. However, if you are running your right column ads, then always go for CPC, not CPM. All this should be communicated nicely on the website, landing pages, email auto-responders etc. and if people like your stuff, they would ‘Like’ your page. Question 1.