Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)
LeadSquared
JULY 22, 2014
You should start off with CPC. Once you get the hang of it, you should go for CPM optimized for website conversions. However, if you are running your right column ads, then always go for CPC, not CPM. All this should be communicated nicely on the website, landing pages, email auto-responders etc. Question 1.
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