Putting the R back in CRM
GreenRope
SEPTEMBER 28, 2016
” Personally, I could not agree more. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. ” A relationship is all about the connection you make with another person. Businesses often look at CRM as a sales tool with a goal of driving conversions.
Let's personalize your content