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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

You should start off with CPC. This means that your ad would be shown to people that are more likely to click through to your website and fill a form there. However, if you are running your right column ads, then always go for CPC, not CPM. Question 1. What should be the bidding strategy for running Facebook ads? Question 2.