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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

S o, rather than directing your audience to your general website, you can direct them to a personalized landing page designed with a particular goal or audience in mind. Instapage also allows for personalized post-click experiences that can be used for your ABM strategy. These come in place when you have a certain goal in mind, eg.