Remove Astroturfing Remove Blogger Remove Wikipedia Remove Word of Mouth
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I was a teenage Russian troll OG

Biznology

What we did was called word of mouth marketing. While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. At first, we were just super-careful.