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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Do your best to prioritize marketing tactics based on an unbiased review of their performance each quarter. Content marketing. Thought leadership.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.