Remove Analysis Remove Buyer's Journey Remove Churn Rate Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Opportunities by Lead Source. 2) Churn rate.