Convert

MARCH 9, 2023

Note the ones who had clear, transparent, public pricing before January 20th! Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. You need a long term strategy for experimentation. Use the WayBack Machine.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Note the ones who had clear, transparent, public pricing before January 20th! Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. You need a long term strategy for experimentation. Use the WayBack Machine.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Convert

AUGUST 25, 2021

So, the attitude towards the data analysis that informs your hypothesis should be that of business growth. This way you can dig deeper into variant groups in your analytics tool, analyze the user behavior using something like Hotjar, and calculate the impact on long-term metrics like LTV or churn within your data warehouse.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98