Amazon Cost per Lead Trends WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. This Twitter trend is outdated: Find out why. WOM: Word-of-Mouth.
Hubspot
MARCH 10, 2016
analyzing the trends, and developing actionable insights to make better informed marketing decisions. For example, Amazon, Apple, and Nike are primarily B2C companies. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 95) Word-of-Mouth (WOM).
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