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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Solution : True Influence Marketing Cloud (previously InsightBASE) intent-based account acceleration platform After researching and reviewing multiple providers, Imprivata decided on the True Influence solution.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

EBook An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

EBook An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.