article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

WordPress is my foundational platform for storytelling. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. Aida Kamber, VP of Growth Marketing at Code42. So being able to create personalized experiences at scale and test what works best can be extremely powerful.