AIDA, Eye-Tracking and Inbound Marketing

30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

This helps content marketers keep track of what they need to publish and when they need to release it. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. These refer to the metrics marketers monitor to track their progress in the pursuit of their goals.

Top of Funnel

Top of Funnel Cost per Lead CPL Marketing Management

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action. The amount it costs for your marketing organization to acquire a lead. Find out why. CPL: Cost-per-Lead.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

30 Sales and Marketing Terms You Should Know

60 Marketing Acronyms Every Industry Pro Should Know

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