60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Salesforce.com, Google. Examples: Amazon, Apple, Nike. The four criteria sales reps use to qualify prospects. B2C: Business-to-Consumer.
28 
Let's personalize your content