60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.
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