60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. Learn more here.).
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