AIDA, CAN-SPAM, Cost Per Click and PPC

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. AIDA: Attention, Interest, Desire, Action. Learn more about how marketers can use APIs here. CPC: Cost-per-Click (See PPC).

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The Top 35 Digital Marketing Acronyms You Need to Know

60 Marketing Acronyms Every Industry Pro Should Know

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