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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC).

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC).

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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