The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
Another way of saying "the buying process." An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.
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