Remove AIDA Remove Buy Remove Churn Rate Remove Lead Capture
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Another way of saying "the buying process." An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

It’s primarily concerned with the actual sales process and converting qualified leads into customers. Stage 1: AWARENESS – Problem/Need Recognition (ToFu) Recognizing that you have a problem is the beginning of the buying process. AIDA is a classic marketing framework that represents a four-stage content creation funnel.