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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. In 1957, David Ogilvy wrote a headline for Rolls-Royce that boosted their car sales by 50%. Image source: Wikipedia. Definition, Design, Management, Trends, and Examples. Do What David Ogilvy Would. ” Image Source: swiped.co.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase.