Customer Experience Matrix

JUNE 9, 2010

This is no different from the “sales funnel” that sales managers have long measured, nor from the AIDA model (awareness, interest, desire, action) that structures traditional brand marketing. Although this is pretty standard among business intelligence systems, few if any of Marketo's competitors offer anything similar.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Choices are often false. Aligning buying and selling is a process, not a one-shot deal.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Choices are often false. Aligning buying and selling is a process, not a one-shot deal.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

BDB

SEPTEMBER 27, 2023

INFORMATION SEEKING LEADS (ISLs-) Prioritising lead generation When it comes to budget allocation, B2B marketing leaders are increasingly ranking lead generation as their major spending priority. Many marketing automation platforms have built-in A/B testing functionality, such as Marketo and Salesforce Marketing Cloud.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26