Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. This is marketing budget 2.0. (ok,
100 
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