Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it.
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