Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. It’s in our DNA. We can now associate a tremendous amount of data to individuals.
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