41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). 2) Lead to Customer Conversion Rate. 2) Churn rate.
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