The Big List of Content Marketing Acronyms
Brandpoint
JUNE 24, 2021
B2B: Business-to-Business. In AdWords, lower your CPA by increasing your Quality Score. CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. SEM: Search Engine Marketing. ” The term “paid search” is used interchangeably with SEM.
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