Adwords Business to Business CPL Media 
Brandpoint
JUNE 24, 2021
Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B: Business-to-Business. CPL: Cost-per-Lead.
Hubspot
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 24) Cost-per-Lead (CPL). Learn more here.).
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