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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article. Content Syndication. More info on content syndication options. Paid Search. Retargeting.

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What Is Lead Generation in 2019

Albacross

Run an advertorial in a magazine, or. Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). All things being equal, the lower your CPC and CPM, the better. Then And Now. Cost Per Lead. Cost Per Lead.