DealSignal

APRIL 27, 2023

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

At the beginning of the twentieth century, retailer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” At the time, advertising was print-based with little ability to target spend. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

DealSignal

MAY 6, 2019

At the beginning of the twentieth century, retailer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” At the time, advertising was print-based with little ability to target spend. Open-web research is then categorized across 6,000 B2B topics and three million companies.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40