Remove Advertising Funnels Remove Marketing Attribution Remove Marketo Remove Online Lead Generation
article thumbnail

The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.