Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Customer Acquisition Cost (CAC). Customer Acquisition Cost (CAC). Customer Renewal Rate. Churn Rate.
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