Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Lead generation and lead nurturing both can be done via a targeted display campaign. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. Lead Capture and Lead Nurturing. Ad units and rich media.
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