Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Such information to gather includes: • Minimal spend.
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