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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

Paid search units appear at the top and bottom of the search engine result pages (SERPs). They can be considered modern advertorials. If you have used Google AdSense or Media.net on your website, you might know that the ads are relevant to your website content. An example of a Social Media Native Ad on Facebook. Search Ads.