Terminus

MARCH 15, 2017

Here are some useful account-based marketing strategies your SMB sales and marketing teams can start using now. Don’t Be Forgotten — Use Retargeting and Account-Based Digital Ads. When they click on that ad, you can then show them a product demo ad next, and so on. Sales and marketing alignment becomes much easier.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

Marketo 120

Marketo Marketing Automation Services Enterprise Management Marketing Management 120

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. In addition to email marketing, dotdigital supports the personalization of marketing messages across SMS, push notifications, live chat and social ads.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120