Remove Ad Frequency Remove Buyer Personas Remove Sales Qualified Opportunity Remove SERP
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. Sales Automation. Social Media.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately.