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5 Simple Steps for Building Your Owned Audience

DivvyHQ

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Adding dynamic content to your emails will bring you closest to one-on-one communication using email as is humanly possible. Manufacturers, engineering companies and distributors can all benefit from the use of dynamic content in their emails. Email marketing has been a staple of industrial marketing for a long time. Not so fast!