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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? What Type Of Social Media Ads Are The Most Effective? And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. Small Biz Lead Gen Surges with Social by eMarketer.