Ad Exchange, Differentiation and PointClear

Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

APRIL 26, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.”

BtoB

BtoB PointClear B2B Marketing Lead Scoring

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Good Reads for B2B Marketing - Staple Yourself to a Lead

B2B Lead Management Market Heats Up

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