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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus. The obvious candidates are CRM vendors. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Marketing Automation Vendor Consolidation: Lessons from History

B2B Lead Management Market Heats Up

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