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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0,

Lead Gen

Lead Gen Social Media Work Management Marketing Management

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0,

Lead Gen

Lead Gen Social Media Work Management Marketing Management

B2B Marketing Zone

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

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