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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

B2B sales Business-to-business (B2B) sales involves a business selling a product or service to another business. For example, you might sell through independent brokers or agents who arrange transactions in exchange for a commission.

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A B2B marketing guide (and how to be successful)

Choozle

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. Brokers and wholesalers.